RankOut runs one connected pipeline — research, decide, approve, implement, validate, measure. These guides cover setup, every integration, and each feature along that chain. New here? Start with what RankOut is then the quick start.
What RankOut is
RankOut is one platform to research, decide, approve, implement, validate and measure SEO, AEO and GEO work — connected to your real site and search data, with a human sign-off before anything goes live.
Quick start
Create a project, connect the essentials, review the baseline, run an assessment, approve one action, and watch RankOut implement and validate it.
Create a project
A project is created from just a website and goal, then RankOut runs a guided Setup page and captures a baseline before you connect anything.
Connect your data
How to connect the WordPress Connector, Google Search Console and Analytics, Google Business Profile, Google Tag Manager, GitHub, PageSpeed and Jira — and what each one enables.
Home / Mission Control
Mission Control is the project home screen — it answers where you are on the pipeline, what RankOut found, what needs approval, what's in progress, and what to do next.
Opportunities & analysis
An analysis audits the live site and turns every finding into a normalised Opportunity with evidence, reasoning, a discipline label and an impact / effort / risk / confidence read.
Keyword research
Start a keyword research run from a plain-language goal; RankOut pulls provider data, clusters it into prioritised opportunity groups, and feeds the strongest clusters into your backlog.
Strategy & approval
A Strategy turns selected opportunities into a small set of concrete actions you can review, edit per-item, and approve as a whole — after which each action becomes a work item.
Plan & Work
Every approved strategy action is a work item on the Plan & Work board, with a status, priority, due date and a link back to the opportunity it came from.
Changes & implementation
For each work item RankOut drafts exactly one change, shows the diff, and applies it only after you approve — through the WordPress Connector, a GitHub pull request, or a recorded manual change — then validates it.
Content Engine
The Content Engine drafts production-ready content assets — meta, page copy, FAQs, schema, article briefs, AEO answers — with versioning and a review step before they're queued for implementation.
Results & outcomes
Every implemented work item gets a baseline, then RankOut re-measures its target metric at 7, 14 and 28 days, classifies the outcome, and recommends the next action.
Reports & the client portal
Generate client reports built from the opportunity → action → change → outcome trace, and give clients a read-only portal to follow progress, approvals and results.
Team, roles & permissions
Manage users and roles from one page; roles are permission sets, and access scope plus client assignment control which projects a user can see.
Agencies, audit log & AI usage
Run many projects from one agency workspace, follow every operational action in the audit log, and see AI token usage by feature.
AI Connector & MCP tokens
The AI Connector page lets you mint and revoke your own scoped tokens for connecting RankOut to an external MCP client.